← Visual Artideas are cheap,
Visual Art · Design Vault
ideas are cheap,
articulation is expensive.
30 curated design styles — with history, philosophy, and live visual examples. Each written in its own design language.
Classic Design Movements
Josef Müller-Brockmann, Armin Hofmann
Order, clarity, the grid.
Walter Gropius, Paul Klee, Wassily Kandinsky
Form follows function.
Ettore Sottsass + Memphis Group
Design should make you feel something.
April Grebel, Karl Geruner, Rico Gülly
Destroy the grid to save it.
April Grebel, Wolfgang Weingart
Type is not neutral. Type is a character.
Apple (iOS 7), Google (Material), Microsoft
Remove. Then remove again.
Apple (classic OS), Microsoft
Make digital feel familiar.
Alex Shipunas (popularized)
Light from above. Everything extruded.
Cody Paulson, designers at Bloomberg, Balenciaga
No hiding. Structure is aesthetic.
Apple (macOS Big Sur visual language)
Layers of reality.
Modern Digital Aesthetics
Linear, Vercel, Raycast
One color in the dark.
Bloomberg, The New York Times Magazine, The Verge
The story leads.
Céline (under Phoebe Philo), Bottega Veneta, Apple
Remove until you cannot remove more.
Vera Molnár, Casey Reas, Tyler Hobbs
Rules create infinity.
Unix culture, GNU/Linux, hacker community
The terminal is the interface.
Are.na, Not Boring, various indie publishers
Not digital enough.
Figma community, Koto, various indie designers
Structure as play.
Ben Mingo, various experimental designers
More is more.
Slack, Facebook, Instagram design teams
Everyone looks like everyone.
Josef Müller-Brockmann, Armin Hofmann; ISO-POP movement
Letters as images.
Interface Design Systems
Stripe, Vercel
Show the product.
Framer, Apple product pages
Two sides of the same story.
Josef Müller-Brockmann; Swiss International Style
The system is the content.
Josh Comeau, Stripe, various creative developers
Depth is a design element.
Apple (iOS 7+), Spotify, various
Color as the whole argument.
Notion, Linear (pre-2022), various
Roundness is a personality.
The Browser Company (Arc), Raycast
One color. Pure focus.
Various indie designers, Jenny Hoyston, Clubhouse
The future used to look like this.
Vercel v0, bolt.new, various AI-first products
Intelligence has a visual language.