Retro / Y2K
"The future used to look like this."
by Various indie designers, Jenny Hoyston, Clubhouse
The aesthetic of the early internet — bright colors, bubbly shapes, chaotic energy — was not bad design. It was a specific moment in visual culture. Reviving it is nostalgia, not incompetence.
Notable Examples
Clubhouse (2020)
BeReal rebrand
Various indie music sites
Palette