Late 1970s
New Wave Typography
"Type is not neutral. Type is a character."
by Wolfgang Weingart
Type can lean, stack, overlap, and breathe. Swiss Design taught us to arrange type. New Wave asked: what if type became the image?
Notable Examples
Emigre magazine Wolfgang Weingart posters Neville Brody's work for The Face
Palette
Design Vault ยท Masonma
masonma.org/style-vault
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