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LinkedIn Optimization Checklist: 30 steps to get seen

From profile photo to posting — 30 actionable checks to get your profile noticed.

The idea

Most LinkedIn profiles don't get seen — not because you're not good enough, but because a few key actions are missing. This checklist breaks “a profile people want to click into” into 30 checkable steps.

  • Photo & banner: the first impression
  • Headline: say who you are in one line
  • About & experience: speak in outcomes, not duties
  • Keywords & posting: make people able to find you
  • Covers photo / banner / headline / about / experience / keywords / posting
  • Every item is a checkable action — no thinking required, just do it
  • Run the list once and your profile becomes visibly more complete tonight

Want the full thing?

This 30-step checklist lets you optimize your LinkedIn tonight. Leave your email and I'll send the full list.

Subscribe and unlock are purely “send you something useful” — no spam. You can also reach me anytime at /connect. Happy to help.

If you want more than a template — someone to actually fill it out with you for your situation — I'm happy to walk through it with you.

Let's talk about your situation →